The purpose of the Southwest Education Council for Journalism and Mass Communication is to promote the recognition, welfare and progress of journalism and mass communication education in the Southwest part of the United States. SWECJMC does this by:
- working cooperatively toward strengthening journalism and mass communication teaching, research and service in the Southwest
- hosting a Symposium to recognize significant research by faculty and students in journalism and mass communication programs in the Southwest
- publishing a journal, Southwestern Mass Communication Journal, two times per year
- honoring individuals who have made significant contributions to journalism and mass communication education in the Southwest
Members of SWECJMC include dues-paying journalism and mass communications programs in institutions of higher education offering the baccalaureate degree in Arizona, Arkansas, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah.
SWECJMC is an affiliate of the Association for Education in Journalism and Mass Communication.