2025 Schedule

Friday, November 7

8:30 am – 9:45 am

Welcome Remarks: Dr. Mohammad Yousuf, president of SWECJMC, and Dr. T. Phillip Madison,

vice president and chair of the 2025 Southwest Symposium

Session 1: Marketing, Advertising, and Influencer Culture – This panel examines how brands,

advertisements, and influencers engage audiences across diverse cultural and digital contexts,

from rural America to global beauty campaigns.


● Move. Sweat. Beer! Adapting Michelob Ultra’s Movement Live Campaign to Resonate

with Rural Audiences*

Jocelyn Campbell (University of Wyoming); Cindy Price Schultz (University of Wyoming)


● Teamwork & Transactions: The Interaction of Value Co-Creation, Media Engagement,

and Brand Engagement on Purchase Intention in TikTok Influencer Marketing*

Nate Fisher (University of Oklahoma)


● “White Ghosts in Brown Minds”: A Postcolonial Feminist Critique of Whitening Cream*

Advertisements in Pakistan

Saiqa Shahzadi (The University of New Mexico)


● But How Many Likes Did You Get? An Eye-Tracking Study of Sponsored Instagram

Influencer Posts****

Alec Tefertiller (Baylor University); Tamara Welter (Baylor University)

Moderator: Dr. T. Phillip Madison, University of Louisiana at Lafayette

10:00 am – 11:15 am

Session 2: Journalism, Media, and Representation – This session explores how journalism and

media practices shape public understanding, identity, and memory through representation,

framing, and storytelling across time and place.●


● Delivering Critical Indigenous Insights: A Comparative Analysis of Framing, Sourcing, and

Contextualization in ICT and New Mexico’s Local Newscasts*

Ilia Rodriguez (University of New Mexico); George L. Daniels (The University of Alabama)


● Gendered Routines and Religious Censorship: Navigating Media Practices and Vulnerability

in the Lives of Women Journalists in Bangladesh*

Manwar Hossain (Colorado State University)


● The Bronze Tones of Jordan Chiles: Comparing the linguistic tones of comments about an

Olympic scandal

Doug Mendenhall (Abilene Christian University)


● Why we keep talking—70 years later—about Emmett Till

Shugofa Dastgeer (Texas Christian University), John Tisdale (Texas Christian University)

The Miner and the Traveler: Tappan Adney’s Ethnographic Journalism in the 1897


● Klondike Gold Rush

Martin Friedenthal (University of North Texas)

Moderator: Dr. Alec Tefertiller, Baylor University

11:30 am – 12:30 pm

Session 3: Health Communication and Social Wellbeing – Panelists analyze how

communication intersects with health, identity, and well-being, addressing topics from mental

health and postnatal care to pandemic messaging and marginalized communities.


● Lurkers and Life Satisfaction: A Typological Approach to Understanding Emotional

Health, Life Outcomes and Social Media Use*

Alec Tefertiller (Baylor University)


● The Influence of the HBM Constructs on the Relationship between Seeking PND-related

Health Information and Intention to Seek Help from a Healthcare Professional

Opeyemi Lawal (Texas Tech University)

Post-Pandemic Perspectives: A Content Analysis a Brazilian Medical Organization on

Telegram and the Lingering Impacts of COVID-19 and Populism

Marina Petric (TTU); Pedro Rocha (TTU)


● Struggles of Transgender People in Bangladesh: A Review

Subarna Mazumder (University of New Mexico)

Let’s Talk about Our Future: Employing Scenarios to Advance Future Studies in

Communication Scholarship

D. K. David Kim (University of Louisiana at Lafayette)

Moderator: Dr. Mohammad Yousuf, University of New Mexico

12:30 pm – 2:00 pmLunch Break: Catering by UNM

2:00 pm – 3:10 pm

Session 4 (Discussion Panel)

Spotlighting and Supporting New Mexico’s Public Media in Time of Funding Crisis

On July 18, 2025, by a vote of 216-213, the U.S. House of Representatives passed the U.S.

Senate-amended Rescissions Act that eliminated all previously approved funding for the

Corporation for Public Broadcasting in Fiscal Years 2026 and 2027. Even though National Public

Radio (NPR) receives less than 2% of its funds from federal sources, federal funding makes up a

greater share of member stations’ revenue—on average – 8% to 10%. As an affiliate of AEJMC,

SWECJMC can play a major role in furthering AEJMC’s professional freedom and responsibility

mission through hosting a panel on the important role of public media as a part of its 2025

Southwest Symposium. AEJMC members (and SWECJMC member institutions) advocate for

both free expression and public service. This panel brings together producers of content and

managers of the public media operations from New Mexico. We anticipate a very robust

discussion and to give attendees and participants takeaways to carry to their campuses as they

support and defend public media.

Organizer and Moderator:

George Daniels, Ph.D., University of Alabama – Tuscaloosa

Panelists:

Gwyneth Doland is professor of practice in journalism at University of New Mexico and a

correspondent for NM in Focus, NMPBS’ s primetime, hourlong news program exploring the

issues, people and events shaping New Mexico and the Southwest.

Mike Marcotte launched The New Mexico News Port, an experimental lab and website that

publishes the journalism of students and professionals.

Franz Joachim is the General Manager & CEO of KNME-TV/New Mexico PBS

George L. Daniels is associate professor of journalism and creative media at The University of

Alabama. He’s representing the AEJMC Elected Standing Committee on Professional Freedom &

Responsibility

3:20 pm – 4:30 pm

Session 5: Politics, Technology, and Global Communication – This panel investigates the

intersections of politics, technology, and media systems, highlighting how digital platforms and

traditional outlets shape polarization, public opinion, and power.


● Iranian public opinion on President Trump during the 12-day Iran-Israel conflict: A

framing analysis of Persian-Language Tweets

Pedram Bahaeabadi Ravari (Texas Tech University)


● Can AI Close the Digital Divide It Helps Create?

Chris ULASI (Texas Southern University)

Ai and Affective Polarization: The Ethos, Pathos, and Logos of Campaign Rhetoric

Odette Henry (Arkansas State University)


● The Political Economy of Bangladeshi Broadcast Channel “News24”

Subarna Mazumder (University of New Mexico)

Moderator: Dr. Christian Ulasi, Texas Southern University

4:40 pm – 6:00 pm

SWECJMC Reception with Member Meeting, and Awards Ceremony

Saturday, October 28

8:30 am – 9:30 am

SWECJMC Executive Board Meeting

9:40 am – 10:40 am

Session 6 (Discussion Panel): Mediated Voices: Representations of Immigrant Refugee,

Gendered, and Minoritized Identities in Media:

In an era of migration and polarization, media portrayals of refugee, immigrant, gendered, and racialized identities shape discourse, policy, and identity. This panel examines representations across digital storytelling, transnational caste narratives, the early 20th-century immigrant press, and coverage of gender-based violence. Together, the papers reveal how media can reinforce or resist power and call for more inclusive, ethical, and justice-oriented approaches to storytelling.

Organizer and Moderator: Ilia Rodríguez Nazario, University of New Mexico

Panelists: Lyounghee “Lian” Kim is a full-time faculty member in the Department of Communication at

Central New Mexico Community College. Her research focuses on Asian American media

representation and the critical pedagogy of empathy.

Sudhiti Naskar is a Ph.D. Candidate at the University of New Mexico’s Communication and

Journalism program, and a former journalist. Her research is in the area of culture, technology,

transnationalism, and media.

Ilia Rodríguez Nazario is an associate professor of journalism and media studies at the University

of New Mexico. Her research areas are media and minoritized communities and history of

journalism.

Laura Torre is a Ph.D. Candidate in the Communication and Journalism Department at the

University of New Mexico. Her research interests include mass and social media discourses,

primarily from a journalistic perspective and with a critical discourse analysis approach, focusing

on political communication and the coverage of violence against women.

10:50 am – 12:00 pm

Session 7: Teaching, Pedagogy, and Educational Innovation This panel explores strategies and

innovations that enhance engagement, accessibility, instructor presence, and transformative

experiences in education.


● Transformative Learning in Education Abroad: Capturing Student Stories

Judy Oskam (Texas State University)


● Pedagogy Tip: Instructor Presence

Judith White (University of New Mexico C&J Department)


● Pedagogy Tip: Fostering Agency through Meaningful Assignments

Judith White (University of New Mexico C&J Department)


● Making Readings More Accessible and Engaging: AI-Generated Podcasts as a

Pedagogical Tool

Seungcheol Lee (Texas Tech University)**

Moderator: Dr. Ilia Rodriguez-Nazario, University of New Mexico

12:00 pm

Adjourn* Top Faculty Paper Award Recipients

**Top Pedagogy Tip

***Top Student Paper

**** Toppest-Top Paper

Submit your papers, discussion panels, and pedagogy tips in June and make plans to attend

the 2026 Southwest Symposium hosted by University of Louisiana at Lafayette next fall!

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